A frank, funny, and
groundbreaking guide to surviving and thriving in an obesogenic world,
from the CEO of Weight Watchers International.
We live in a dangerous food
world, full of temptation and instant gratification. No wonder obesity
among Americans has tripled since the 1960s—and that those prone to
weight gain fail over and over to maintain their hard-won goals. Simply
put, our brains and environments are stacked against us. Simplistic
willpower-based and food-focused diets will never bring lasting change.
But a solution is within reach—one that will help readers live better, longer, and more happily.
In fact, David Kirchhoff isn’t
just the President and CEO of Weight Watchers—he’s also one of its
biggest success stories. In his pursuit of a trim physique, Kirchhoff
divulges his slide into full-fledged obesity, his struggles to manage
his relationship with food, and to find an exercise regimen that sticks.
Drawing on the latest scientific research and numerous other inspiring
personal stories, he makes the case that the only
recipe for long-term success is to radically shift our mindset when
thinking about obesity and adopting a healthy lifestyle that stays with
us for good. This requires incorporating positive habits that become
second nature, and rigorously managing one’s food environment—as well as
embracing practical behavior-change tools and other sustainable
maintenance strategies. In the light of a new, healthier lifestyle that
helps readers look good and feel good, change isn’t a burden—it’s a
release.
